Baggy Jeans, Animal Prints and Gift Sets Top Consumer Searches Ahead of the Holidays

Products trending this fall offer an early indication of what consumers will be gravitating toward this holiday season.

Data from LTK, the mobile and web shopping platform that lets users buy products featured by online content creators, reveals strong demand for comfortable fall fashion.

Levi’s Low Loose women’s jeans are among the platform’s “Most Loved” products for November. The style is a subtle Y2K throwback with a wearable low rise and wide, straight leg.

“Baggy silhouettes continue to shape denim dressing this fall,” LTK said. “Searches for ‘baggy jeans’ increased 44 percent month-over-month, while shoppers clicked on Levi’s Low Loose jeans once every four minutes.”

LTK’s “Most Loved” list recognizes the top products consumers are discovering, saving, sharing and shopping across fashion, beauty, home, lifestyle and more.

The Western trend lives on in accessories, like Madewell’s $78 Oval Plaque-Buckle Belt. LTK said the accoutrement offers consumers an easy way to add character to denim and dresses. Searches for “western” on the LTK platform rose 74 percent month over month.

Windbreakers are also gaining traction, with searches for the lightweight jacket up 91 percent month over month. LTK said Revolve’s Lioness Essential Windbreaker is the “most loved.”

Hill House Home’s The Barrow Jacket made it onto LTK’s “Most Loved” list. The tapestry-inspired jacket reflects consumer demand for decorative outerwear this fall. LTK said searches for “fall jacket” increased 335 percent month-over-month.

They’re also looking for statement prints. Z Supply’s $128 Sevilla Zebra Mesh Midi Dress in velvet rouge is in high demand among LTK users. In general, LTK said searches for “animal print” rose 172 percent month over month.

Trendalytics’ data also captures the animal print trend. The trend intelligence platform said, “animal motifs remain an of-the-moment trend among the street-style set,” with zebra print bags and leopard totes proving especially popular.

Fringe clutches and feather bags are gaining momentum, pointing to strong demand for accessories with tactile appeal and movement. Whimsical bags—like Dior’s Swan Minaudière—are also on the rise, adding novelty to fashion.

Trendalytics’ TrendPulse AI takes an even closer look at what’s hot for the holiday season. Product bundles, advent calendars and gift sets are in high demand, driven by the popularity of TikTok unboxing videos.

Beauty gift sets are an “easy-entry assortment builder,” while advent calendars work well across beauty, food and lifestyle gifting. Bundles for home are also ramping up, spanning candle gift sets and candle warmers to cocktail mix sets.

Trendalytics said the “cleanest commercial read” is that beauty and fragrance sets will be a “core holiday engine,” while advent-style formats and home-fragrance bundles show the strongest incremental upside. “Generic holiday gifting terms still drive large attention, but the more specific bundle formats are where the assortment gets sharper—and where the merchandising story gets easier to sell,” the firm stated.