Fashion & Style

Super Bowl Beauty Moments: Our Fave Celeb Hair and Makeup Looks

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Go sports!

If you caught the Usher concert 2024 Super Bowl last night, well, hats off to you. While it was certainly quite the game (so we heard) our eyes were on the celebs in the crowd — more specifically, the celeb beauty looks at the 2024 Super Bowl. And they did not disappoint.

Obviously we had our eyes peeled for Ms. Swift, who unsurprisingly showed up in a red lip — which isn’t just her signature lip colour, but also one of the Kansas City Chiefs’ colours. So, obviously. But she had another unexpected beauty trick up her sleeve, too. More on that below.

TayTay’s BFF, Blake Lively, attended the game in big, beautiful, bouncy curls (didn’t we tell you big hair was having a moment?), while Hailey Bieber debuted darker locks that already have a cutesy TikTok name (“chocolate syrup hair“— consider this our petition to bring back the good ol’, reliable word “brown”).

From Taylor Swift to Lady Gaga, these were our favourite celeb beauty looks at the 2024 Super Bowl.

Taylor Swift

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Taylor Swift paired her red lipstick with a high ponytail that featured an accent braid along the side, and brow-skimming bangs. This is the singer’s second big appearance this month wearing an accent braid, so we can’t help but wonder: is this some kind of Easter egg, Swifties?

Lady Gaga

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Lady Gaga’s makeup artist Sarah Tanno created a beautiful rhinestone look for the star, that was a throwback to Gaga’s 2017 Super Bowl performance look. A makeup slay and a nostalgic moment? Definitely one of our fave celeb Super Bowl beauty moments this year.

Blake Lively and Ice Spice

Accompanying Taylor in her $1.8 million Super Bowl suite (!!!) were Ice Spice and Blake Lively, who both looked stunning as always in gorgeous curls and nude lipstick.

Kim Kardashian

Speaking of signature beauty looks, makeup artist Adam Burrell posted a video of Kim Kardashian getting ready to take in the big game, with her famous long, dark locks cascading down her back paired with a dark smoky eye


You know what they say: the bigger the hair, the closer to god! Queen Bey’s hairstylist Neal Farinah used products from Beyoncé’s upcoming line Cécred (launching next week!!!) to create these big, bouncy waves. The stylist captioned the photos “Super Bowl Texan hair” — ultra-fitting for the release of Beyoncé’s two new country singles last night.

Winnie Harlow

Supermodel (and former FASHION cover star) Winnie Harlow debuted new choppy bangs last night, and we can’t stop thinking about them. Once again, we must ask, should we get bangs?

Hailey Bieber

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Rocking her new dark hair and glossy brown lips (likely Rhode’s Peptide Lip Tint in “Espresso”), Hailey Bieber’s striking Super Bowl look was definitely one of our faves of the night.

Lana Del Rey

Donning her signature voluminous retro blowout, thick cat eye liner and matte nude lip in a mirror selfie on her Instagram Story, Lana Del Rey perfectly demonstrated that Super Bowl beauty can still be totally glam..

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