Peso Pluma, Kali Uchis, Rauw Alejandro Headline

Becky G, Xavi, Sech, Mora, Jhayco, and more are also slated for the beachside event

This year’s Baja Beach Fest in Rosarito, Mexico will feature headliners Peso Pluma, Kali Uchis, Fuerza Regida, and Rauw Alejandro. Uchis will be the first woman to headline the annual event.

The festival will also feature Becky G, Xavi, Sech, Mora, Jhayco, Latin Mafia, Yandel, Chencho Corleone, Jowell Y Randy, De La Ghetto, Alvaro Diaz and Omar Courtz, and Snow Tha Product among the a-list lineup. The fest, which enters its sixth year since launching in 2018, will run from Aug. 9 to 11.

Pluma had a monster year in 2023. His Eslabón Armado track “Ella Baila Sola” became the first regional Mexican song to reach the Top 10 on Billboard’s Hot 100, while a collab with Argentine producer Bizarrap for “Bzrp Music Sessions, Vol. 55″ helped bring the hit to Number One on Spotify’s Global charts. And his debut studio LP Génesis topped Billboard’s Latin Albums and Regional Mexican Albums charts after its release in June last year.


Uchis rolled out her fourth studio album and second Spanish-language record Orquídeas in January, featuring songs such as “Labios Mordidos” with Karol G and “Igual Que Un Ángel” with Pluma. As for Fuerza Regida, the música Mexicana band performed a sold-out show at Los AngelesBMO Stadium back in July, breaking the record for the highest attendance for a Latin act at the venue. The group is also scheduled to headline the first-ever Festival La Onda, along with Maná, Alejandro Fernandez, and Junior H in Napa Valley on June 1 and 2.

Rauw Alejandro will be joining Pluma, Iván Cornejo, and Maluma on Memorial Day weekend for the two-day Sueños Music Festival in Chicago this year. The Puerto Rican reggaeton star’s LP Saturno was up for Best Urban Music Album at last year’s Latin Grammys.

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