Who Owns Millennial Pink?
In the summer of 2016, I started to see a predominant shade bubbling up on everything that was marketed to me. Rather than being some dictated-from-on-high runway “color of the season,” this was something aimed at the masses, backgrounding subway ads and filling the windows of high-end boutiques.It was a variation on the pink shade I’d always associated with girlhood, not necessarily my girlhood, but the concept at large. But instead of being the saccharine Barbie pink that brings to mind a disembodied squeal of “Accessories sold separately!,” it was...