Rolling Stone Buys Majority Stake in ‘Life Is Beautiful’ Las Vegas Festival
Rolling Stone has acquired a majority stake in Life Is Beautiful, the annual music and arts festival staged in downtown Las Vegas. The sale — terms of which were not disclosed — is part of larger effort at both Rolling Stone, and its parent company Penske Media Corporation, to make further inroads in the live event space. While Life Is Beautiful will continue to take place each year in Vegas, Rolling Stone plans to bring it to new territories and expand the festival’s digital footprint. “Live events have to have the...