Has Balenciaga Finally Gone Too Far?
The brand has mastered the art of going viral — but at what cost? By Natalie Michie Date November 23, 2022 Facebook Twitter Courting controversy is arguably what Balenciaga does best. In recent years, creative director Demna has built a reputation for stealing the world’s attention time after time with weird, unconventional and downright startling marketing. And so far, it’s proven to be a pretty successful publicity strategy. But as viral backlash from the Balenciaga holiday campaign intensifies, it appears this time, the brand has crossed the line. The campaign,...