Why Are More and More Brands Creating Virtual Book Clubs?
At the height of the COVID-19 pandemic circa 2020, there came the rise of virtual book clubs. With the strict adherence to social distancing rules, many started virtual book clubs in schools, libraries, or even just among friends. These virtual book clubs work in a similar way as those from Oprah Winfrey and Reese Witherspoon. But here’s the most intriguing thing that came out of the pandemic: businesses that are not necessarily bookish in nature also started their own virtual book clubs. One such company is MUDWTR, a coffee brand...