How TikTok Gave Colleen Hoover and her Novels a Resurgence
With a backlist of over a dozen novels and novellas, Colleen Hoover isn’t a new author. Since publishing her first novel in 2012, the romance writer has earned the loving nickname of CoHo and has worked to cultivate a huge following of devoted fans. She started a Facebook group in 2016 called Colleen Hoover’s CoHorts that is still active today with over 130,000 members gushing about her work. Other groups have sprung up dedicated to talking about her individual novels, like this one for Verity with over 30,000 members. Hoover...