Over A Year After Greta Gerwig’s Barbie Rocked The Box Office, Director Jane Campion Got Real About What It Means For Women’s Budgets In Hollywood
Film

Over A Year After Greta Gerwig’s Barbie Rocked The Box Office, Director Jane Campion Got Real About What It Means For Women’s Budgets In Hollywood



Jane Campion just received the prestigious Pardo d’Onore Manor Award for lifetime achievement at the 77th Locarno Film Festival. In addition to accepting the honor, the acclaimed New Zealand director took time to speak with the press about a range of topics, including the remarkable success of Greta Gerwig’s Barbie. The 2024 movie schedule hasn’t produced anything quite like the viral Barbenheimer phenomenon of summer 2023, which is now even being turned into its own film. Still, Campion discussed how the Mattel-based flick’s billion-dollar triumph could impact the future of women’s budgets in Hollywood.

This time last summer, Greta Gerwig’s Barbie took the world by storm, surpassing expectations at the box office,. It ultimately earned billions globally, racked up a ton of Oscar nominations, and solidified its place as one of the best movies of 2023. The fantasy-comedy flick’s success extended far beyond its toy-based origins, as it reshaped the concept of what a movie based on a children’s brand could be. This achievement also secured Gerwig’s position in cinematic history as the only solo female director to reach the billion-dollar milestone.



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