How to Care for Bleached & Colored Hair, According to a Hair Expert

I swear by this TikTok-viral leave-in conditioner (to the point where I wrote a full ode to it that I 100% still stand by). It’s formulated with beneficial ingredients like vitamin E, caffeine, ginseng, biotin & caffeine, and it’s free of harmful ingredients like sulfates, phthalates, and parabens.

The leave-in conditioner has 37,100+ five-star reviews on Amazon, with one shopper writing, “I bought this leave in conditioner a little over a month. I use this after every hair washing, my hair is noticeably healthier and stronger. I have platinum blonde(which means breaking hair, dead ends, and depending on what hair product I use makes my hair feel like straw). This leave in conditioner has litterally transformed my hair In so many ways. The scent of this leave in is AMAZING and is long lasting. My hair is never knotting at the ends anymore after applying this, and I have noticed that my hair has gained strength back I used to be scared to even brush my hair because of my hair breakage after the shower from the bleach damage. After using this, little to no hair is breaking.”