Cult web series Helluva Boss releases 2025 Pride merch collection

Pro-LGBTQ+ web cartoon series Helluva Boss has released a 2025 Pride merch collection. 

The cult web series, which emerged in 2019 and became an instant success – with its pilot receiving 69 million views – has released a Pride collection just in time for Pride month.

Pride month takes places annually throughout the month of June, coinciding with the anniversary of the pivotal Stonewall Riots, which paved the way for the gay rights movement. 

Fans were thrilled to hear about the new 2025 Helluva Boss Pride merch, to say the least, with one person commenting: “OHH YEAAA I’VE BEEN NEEDIN A NEW DESKMAT!! PERFECT OPPORTUNITY” and another writing: “all of the merch looks awesome also I love how Luna is repping the bi flag.”

What is Helluva Boss? 

Helluva Boss is a comedy web series created by Vivienne “VivziePop” Medrano that explores LGBTQ+ themes. Animated by Spindlehorse Toons, a company founded by Medrano, the series is a spin-off of Hazbin Hotel. 

“In Hell, imp Blitzø runs an assassin business targeting the world of the living, using a spell book borrowed from a prince of Hell. With employees Moxxie, Millie, and Loona, they attempt to survive each other while keeping business afloat,” the synopsis reads, as noted by IMBd. 

Helluva Boss’ LGBTQ+ representation 

Main character Blitzø is voiced by Brandon Rogers, an openly gay YouTuber, while character Moxie, voiced by Richard Steven Horvitz, is bisexual and in one episode Blitzo and royal demon prince Stolas (Bryce Pinkham) explore a romantic relationship. 

As reported by The Huntington News, the series”represents queer relationships as healthy, happy and normal, even touching on the topic of consent: Asmodeus notes that love and lust are things that ‘must be earned’ and not forced by a love potion.” 

How do you watch Helluva Boss? 

Helluva Boss is available to watch on Vivziepop’s YouTube channel, and its first two seasons will debut on Prime Video following its renewal for seasons three and four.

The animated series will be available to watch on Prime Video at a date yet to be announced.

How to buy Helluva Boss Pride merch

Helluva Boss merchandise, which includes a colourful assortment of Pride enamel pins, T-shirts and standees, can be purchased here.

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