DNC Boosts Kamala Harris With Taylor Swift-Referencing Ads

Kamala Harris’ campaign is wasting no time in making the most out of Taylor Swift’s coveted endorsement. Just a few days after Swift confirmed she would vote for Harris and Tim Walz in the 2024 election, Swift-referencing billboards have started popping up in New York City and Las Vegas.

One ad features a photo of Harris with the slogan, “We’re in our Kamala era” (ostensibly a nod to the Eras Tour, though “in our [blank] era” feels a bit more like a broad pop colloquialism at this point — but who’s counting). The other ad is certainly more overt, tacking on a Reputation reference to Kamala’s campaign slogan: “A New Way Forward… Ready for It?”

Both ads are slated to appear on a digital display in Times Square in NYC, as well as billboards in Vegas. In a statement, DNC Communications Director Rosemary Boeglin said, “We’re reminding voters that it is critical to speak now to dump Trump and enter our Kamala era by visiting IWillVote.com and doing their research on how, where and when to vote in this election.”

Swift endorsed Harris on Tuesday following the debate between Harris and Trump. “I think she is a steady-handed, gifted leader and I believe we can accomplish so much more in this country if we are led by calm and not chaos,” she said. “I was so heartened and impressed by her selection of running mate @timwalz, who has been standing up for LGBTQ+ rights, IVF, and a woman’s right to her own body for decades.”

Following Swift’s endorsement, an array of third-party merch popped up highlighting Swift’s support of Harris. The Harris campaign even had some official Harris-Walz friendship bracelets — like the ones Swifties frequently made and worn by Swifties — but those have quickly sold out. In their best efforts to not be outdone, the Trump campaign even tried releasing its own merch using the primary Eras Tour merch design.