The Science of Green-Lighting Movies

Matt is joined by Joshua Lynn, the president of Piedmont Media Research, to discuss the research studios use to determine what people want out of their movies. Before the movie is green-lit, studios use research to know whether people want a new tornado movie, or a biopic about Robert Oppenheimer, or how Denzel Washington will elevate a project’s box office potential (02:43). Matt finishes the show with a prediction about Netflix’s stock price (25:32).

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Host: Matt Belloni
Guest: Joshua Lynn
Producers: Craig Horlbeck and Jessie Lopez
Theme Song: Devon Renaldo

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