TV Viewers Are Getting Old. Do Advertisers Care?

Matt is joined by Wall Street Journal reporter Isabella Simonetti to discuss an article she wrote that focuses on the older ages of television viewers and how it has affected advertisers (03:35). They go through how the pitches to ad buyers have shifted, the age gap between people who consume traditional linear TV and streaming, whether age demographics are still used, the growing acceptance of older casts on TV, and whether linear TV is beginning to age out. Matt finishes the show with a prediction about the distribution of The Apprentice, which highlights Donald Trump’s rise during his business career (19:50).

For a 20 percent discount on Matt’s Hollywood insider newsletter, What I’m Hearing …, click this link: puck.news/thetown

Email us your thoughts! thetown@spotify.com

Host: Matt Belloni
Guest: Isabella Simonetti
Producer: Jessie Lopez
Theme Song: Devon Renaldo

Subscribe: Spotify