The Murky Metrics of Podcast Success
Matt is joined by Bloomberg’s Ashley Carman to discuss the state of the podcast industry and its struggle to reach profitability despite its growth. They talk about the murky metrics for success, the era of companies going “all in” on celebrity podcasts, the comedy podcaster boom, Spotify vs. Apple vs. YouTube, and the rise of the video podcast. Matt finishes the show with a prediction about the future of streamer bundling.
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Host: Matt Belloni
Guest: Ashley Carman
Producers: Craig Horlbeck and Jessie Lopez
Theme Song: Devon Renaldo
Subscribe: Spotify
