Introducing the 2023 Pantone Colour of the Year, Viva Magenta

From clothing and accessories to makeup, here’s how to incorporate the unique hue into your life.

Step aside, Very Peri, there’s a romantic new hue in town. Pantone has announced the 2023 Colour of the Year, Viva Magenta, and while the name sounds sort of obvious (hello, Barbiecore!), this specific shade of pink is actually quite distinct. Sitting somewhere between red and fuchsia, Viva Magenta is bold but decidedly muted compared to the saturated, nearly neon pink seen on the Valentino fall/winter 2022 runway, for example.

According to the executive director of the Pantone Color Institute, Leatrice Eiseman, the new Colour of the Year is “inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”

Ready to embrace the fearless and optimistic shade? Click through the gallery of Viva Magenta-coloured items below to see how you can incorporate the 2023 Colour of the Year into your life.