TikTok is obsessed with this ‘summer essential’ blush from Selena Gomez’s Rare Beauty

TikTok is hailing a liquid blush from Selena Gomez’s Rare Beauty as a summer essential.

The Soft Pinch Liquid Blush is quickly becoming many people’s go-to for a pop colour of the cheeks.

As shown by a number of TikTok users – including creators like Spencer (@paintedbyspencer) and Alissia (@makeupbyalissiac) – you only need a tiny dot at the centre of the cheeks to start.

The blush, which is available from Space NK and Kohl’s can then be blended with your fingertips or a foundation brush and you’re still left with plenty of the product to create your look over and over again.

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It’s perfect for a summery glow, with one layer of the soft, powdery liquid supplying a bright and flattering wash of colour.

A number of TikTok creators have been showcasing the “hack” in a number of different ways on their accounts.

One fan commented: “I have the shades Joy and Believe, and they’re so gorgeous…they also look beautiful when they’re blended together”.

While another wrote: “i was just influenced even tho i have too much blush already”.

@samanthaa.nicole @Rare Beauty thank u for this gorg shade #fyp #liquidblush #rarebeauty #makeup ♬ Material Girl (Bass Boosted) – Saucy Santana

@rachellldaguanno My sunkissed go to look using one product only #rarebeautyblush #sunkissedmakeup #sunburnt #rosycheeks #liquidblush #multipurpose #liquideyeshadow #summerbronze #summermakeup #glowingmakeup #easymakeup #simpletutorial #goeseverywhere ♬ original sound – &lt/3

@keyuruhthis shade is so pretty♬ As It Was – Harry Styles

@mualesandro Have you tried this hack yet?? #rarebeautyblush #blush #rarebeauty #selenagomez #makeuphacks #makeup ♬ Elevator Music – Bohoman

Others have used the blush for other parts of their makeup routine, like as a creamy liquid eyeshadow or to mix the warmer shades into their concealer to help colour correct unwanted tones.

One TikTok user, @abigaylx decided to use the blush as a lipstick, and the video has clocked up more than 2 million views.

People in the comments loved the idea, with one saying, “wait….u might’ve just did something” with the content creator replying, “guys it looks so good when it dries. It’s like a lip stain”.

@abigaylx #fyp ♬ som original – phany

The blush is available in 11 shades for different skin tones, including Hope, a light pink, Bliss, a deep purple, Joy, an orange and Grateful, a deep red.

The brand describes it as a lightweight formula making it easy to achieve a buildable colour, with long-lasting colour pigments to provide all-day wear.

It also has a botanical blend of white waterlily, gardenia and lotus, that helps soothe, comfort and nourish the skin.

To shop Rare Beauty’s Soft Pinch Liquid Blush and the whole range head to spacenk.com