BeautyTok Products That Are *Actually* Worth The Hype

Including a lip sleeping mask to swear by.

It’s no secret that TikTok is a goldmine of life advice. From helping you build a capsule wardrobe to teaching you some unconventional (but effective) skincare hacks, the app is the gift that keeps on giving. But arguably, one of the best sides of TikTok is…BeautyTok. Gone are the days of watching 20 minute makeup tutorials on YouTube. BeautyTok is complete with quick mini how-tos, product recommendations and, best of all, honest content from real people (step aside, Facetuned Instagram influencers!). However, if you’re new to the beauty side of TikTok, it can be overwhelming. So fear not, if you’ve been loving BeautyTok’s product recommendations but don’t want to spend your money on a viral disappointment, allow us to help.

Charlotte Tilbury Hollywood Contour Wand

Over the years, many of us have ditched contouring in favour of glowy, natural skin. But if you’ve dedicated more time than you’d like to admit to your trusty contour palette, I have some good news: Thanks to BeautyTok and fan favourite brand Charlotte Tilbury, contouring is back. The Charlotte Tilbury Hollywood Contour Wand features a blendable head and creamy pigment, perfect for an effortlessly sculpted face. P.S Madison Beer swears by it too.

@meganlavallieUsing Charlotte Tilbury Contour wand in Light♬ More Than A Woman – SG’s Paradise Edit – Bee Gees & SG Lewis

Rare Beauty Soft Pinch Liquid Blush

I’m a huge blush girl, but I’m also a celebrity beauty brand skeptic. So imagine my surprise (and excitement) when I saw videos of TikTokers trying out Rare Beauty’s Soft Pinch Liquid Blush, and the product could actually hold its own. It’s pigmented, dewy and lasts all day.

CeraVe Hydrating Facial Cleanser

While CeraVe has been a drugstore staple for some time, it’s definitely not been a viral beauty product until much recently. Thanks to TikTok dermatologists and skincare aficionados, this has become the perfect cleanser for everyday use. As someone who has never truly stuck to one brand or cleanser my whole life, I can proudly say I’m a changed woman and — in my humble opinion — the CeraVe Hydrating Facial Cleanser is the only cleanser worth being loyal to.

@dermdoctor #ad New @cerave Hydrating Cream-To-Foam Cleanser Review #CeraVe #CeraVepartner #dermatologist #skincareroutine #skincare ♬ Shallow Water – Clutch

Dior Addict Lip Glow Oil

This lip oil has taken the internet by storm, and honestly, I sort of get it. Firstly, it’s Dior and who doesn’t want a little Dior in their life? But more importantly, the product actually works! It’s the perfect lip for any makeup look and leaves you looking effortlessly chic. Bonus points for its gorgeous and sleek packaging. The Dior Addict Lip Glow Oil is definitely something Elle Woods would approve of.

Paula’s Choice 2% BHA Liquid Exfoliant

As someone who has struggled with visible pores, nothing has helped my skin as much as this product. The Paula’s Choice 2% BHA Liquid Exfoliant is truly a gamechanger that literally unclogs and shrinks your pores as promised. The product also contains properties designed reduce the appearance of redness and tackle blackheads by penetrating through accumulated oil on your skin. It’s even backed by TikTok-famous dermatologist Dr. Shah!

@sephora @dermdoctor teaches BHA 101 with the @paulaschoiceskincare 2% BHA Liquid Exfoliant. #PCxSephora ♬ original sound – sephora

Laneige Lip Sleeping Mask

Not to be dramatic, but there is nothing worse than the feeling of waking up with dry, chapped lips. But naturally, with Canada’s occasionally brutal winters, it’s hard to keep your lips supple and soft. Cue your new holy grail, and the only thing that never leaves my bedside table: the Laneige Lip Sleeping Mask. If there’s only one product you decide to purchase off this list, let it be this! This lip sleeping mask has miraculously transformed my lips. It’s worked better than any balm or mask I’ve used before, and a little bit goes a long way, so it’s worth every penny.

Revlon Oil-Absorbing Volcanic Face Roller

This is probably the only product on this list that, in my opinion, is one of a kind. I had never seen anything like this before it went viral on BeautyTok. The Revlon Oil-Absorbing Volcanic Face Roller does exactly that: soak up excess oil. But it’s a million times better than the average blotting paper or powder. Wondering why? Well, for starters, its incredibly affordable, lifts oils from your skin in one swipe and doesn’t remove any of your makeup! Even makeup mogul Huda Kattan was impressed.

@hudabeauty #hudabeauty #foryou #tiktokmademebuyit ♬ original sound – Huda Beauty💄

Olaplex No. 3 Hair Perfector

This product has often been called the best hair treatment by the masses on BeautyTok, and it’s easy to see why. The Olaplex No. 3 Hair Perfector works for all hair types and aids with reducing breakage and strengthening your hair. Pro-tip: make sure to research how to apply this the right way because it’s a treatment, not a conditioner.

The Ordinary AHA 30% + BHA 2% Peeling Solution

I’ve always been a big fan of The Ordinary but surprisingly never tried my hand at this product until it basically took over TikTok for a good few months. Even if the name of the product doesn’t ring a bell, think back to a time when you saw people on your For You Page applying a red liquid that almost looked like blood to their face, and you might know what I’m talking about. The AHA 30% + BHA 2% Peeling Solution is a 10-minute exfoliating facial that helps improve the texture of your skin and the appearance of fine lines, among many other things. It’s the perfect quick fix since you’re not supposed to leave it on for more than 10 minutes (or even less, depending on your skin type).